Turbo Power Twin Turbo 3000 Ionic Hair dryer utilizes a special patented device that reduces static electricity and stress on the hair. The ionic technology used in this powerful dryer will result in hair that is soft, shining, and healthier looking, and yet have faster drying time. This hair dryer comes with a Cold Shot Button that " locks" in your favorite style. Ionic technology is a stream of negatively charged ions that is injected into the airflow and onto wet hair. The negative ions break apart water molecules, making them smaller so they are more easily absorbed by hair or dried through evaporation. As a result, hair cuticles stay moist, less brittle, and your hair dries quicker.